Friday, February 1, 2008

A Sprinkle a Day

When I was growing up, there was a commercial for talcum powder, it showed 4 people crammed into a car, carpooling to work with cranky faces (like they smelled something bad) then the jingle:

A sprinkle a day, helps keep the odor away
Have you had your sprinkle today?

I don’t recall seeing a talcum powder advertisement on TV for many years. Why? Have we changed the frequency of our showers, or have our soaps gotten better? Do we not carpool anymore? Is there no money in the product to advertise? And at the time, the ad seemed to be geared towards men.

The product still exists and in fact, still uses the same slogan. I guess some products just don’t need to be advertised anymore. However, a quick look at their website indicates the product is now geared mainly towards women with feminine scents and sparkles added to the talcum. Perhaps now instead of being aimed at the busy working man, it’s aimed at the mommies who don’t have time to shower as the website includes hints like sprinkling it in your hair, or applying it to areas where sand sticks on your body (are you at the beach enough to let that bother you?); and sprinkling it on your sleepwear helps you with a peaceful sleep.

So, sales must be good enough to forego advertisting, I’m not looking in the right places or I’ve seen the ads and just don’t remember.

Have you had your sprinkle today?

P.S. - If you want some fun, read their FAQ page... "how do I open the bottle" is really a question! Do people really frequently ask that question? Really now!